Landing pages websites

A landing page is the right answer more often than people expect. If a business does one thing, splitting that thing across five pages makes it harder to find rather than easier, and every extra page is another one to keep current. One page also has a practical advantage on a phone: there is no navigation to open, no menu to mis tap, and the thing a visitor came to do is always the next thing down the screen.

The whole page is written toward one action: call, book, order, or send a form. Everything that does not serve that action is a candidate for deletion, which is a harder edit than adding a page and the reason one page sites often read better. It is also the fastest thing to build, so it is usually where a business with nothing online should start.