Media and entertainment websites

Media sites fail in a way other small business sites do not. They are sold on atmosphere, so the images get bigger and the words get fewer, until there is nothing left on the page for a search engine to read and nothing for a visitor to act on. The two builds here come at that from opposite ends, one cinematic and one set like a printed page, and both keep enough real text to be found.

Large images are the expensive part, so they are cut to size and served in a modern format rather than uploaded at whatever the camera produced. Dates, releases and rosters are held as data and rendered once, which means a listing on the page and the same listing in search results cannot disagree with each other. Audio and video embed without dragging a page load down with them.