Kinds of website

Restaurants and food websites

Menu on its own page, where it can be found

A restaurant website earns its keep on two searches: your name, and your name plus the word menu. The second one is why the menu here is never a photograph of a printed sheet and never buried halfway down the homepage. It is real text on a page of its own, which is the only form a search engine can read and the only form that works on a phone held one handed outside your door.

The build takes your dishes as you write them, in your own categories, and sets them as text a phone can zoom without going blurry. Prices are optional and often left off, because a register is the truth about a price and a website goes stale the first time somebody changes one at the counter. If you take orders, the flow can stop at the kitchen rather than pretending to take payment it cannot take.

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Why this shape of page

A page earns its keep by suiting the person who lands on it. These are not the same person from one trade to the next.

Who is reading it: Somebody who is already hungry and mostly decided. They are checking one thing before they commit: whether you have something they want to eat tonight, and whether you are open.
What you want them to do: Get them through the door, or get the order placed. Almost nobody reads a restaurant site twice, so the decision happens on the first visit and the menu is what closes it.
Why the page is built this way: The menu carries the page, which is why it gets an address of its own instead of a link to a PDF. Photography does the persuading and the copy stays out of its way. What somebody standing on the pavement needs is reachable without scrolling back up.

Open one and click through it

A real business trading on this site today. Open it and use it the way their customers do. Yours is built around your own business in the same way.

Homepage of the Phở @ NoDa site, a dark page with the headline set beside a steaming bowl of beef pho

Restaurant

Live client site: Phở @ NoDa

Long menu, photography, online ordering

Built for a kitchen with a lot to show. Every dish sits on the page where search engines can read it, and customers order from their phone instead of the counter phone ringing.

02 pages

Visit phonodaclt.com

Not the one you needed?

If none of them describes your business, say so in the form. The audit is free either way.