Trades and contractors websites

Almost nobody fills in a form to book a roof. They call, and they call from a phone, standing in front of the problem. So a trade site is judged on one thing before anything else: how long it takes to reach the number. Everything else on the page exists to make somebody willing to dial it, which in practice means photographs of work you actually did rather than stock photographs of a roof in another state.

Your service list is written the way people search for it, which is rarely the way a trade writes it internally. The towns you cover are named, because a search for a job plus a town is most of what a contractor gets. If you want enquiries in writing as well as by phone, the form stores them rather than mailing them into an inbox nobody opens.