Kinds of website

Multi page sites websites

A page for each thing worth searching for

The reason to add a second page is never that the first one felt too long. It is that something on it deserves an address of its own. A menu, a service, a location: each is a separate thing people search for by name, and a search engine can only send somebody to a page, never to the middle of one. The four builds here are that shape in practice: a menu, two service lists, and a sign portfolio that runs to four pages and lets its owner add work to it.

Every page gets its own title, its own description and its own address, which sounds like housekeeping and is the difference between two pages helping each other and two pages competing for the same search. Your details are written once and read everywhere they appear, so a phone number cannot be right on one page and wrong on another. Pages can be added later without rebuilding anything.

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Why this shape of page

A page earns its keep by suiting the person who lands on it. These are not the same person from one trade to the next.

Who is reading it: Somebody who searched for one specific thing and expects to land on it: a menu, a single service, one location. They did not arrive at your front door, they arrived halfway down the corridor, and a homepage is no use to them.
What you want them to do: The action comes later here than anywhere else, and that is the point. They have to find the thing, satisfy themselves it is what they wanted, and only then act. So every page carries its own way of acting instead of sending anybody back to the front.
Why the page is built this way: Anything worth searching for gets its own address, its own title and its own description, so a search result can open on it directly. Your details are written once and read everywhere they appear, which is what stops a phone number being right on one page and a year out of date on another.

Open one and click through it

Some of these are live client sites and the rest are demonstrations, and each one is labelled. All of them are real deployed sites you can open and use. Yours is built around your own business.

Homepage of the Quality Neon site, a dark slate page with a pale blue accent, with the company name set over a bulb lit marquee sign

Sign company

Live client site: Quality Neon

Four pages, and an owner's dashboard behind them

The biggest build here. A portfolio of real installs grouped by how each sign is lit, a quote route and a survey route, and a dashboard where the owner puts a new job on the site themselves without calling anybody.

04 pages

Visit qualityneoninc.com

Homepage of the Phở @ NoDa site, a dark page with the headline set beside a steaming bowl of beef pho

Restaurant

Live client site: Phở @ NoDa

Long menu, photography, online ordering

Built for a kitchen with a lot to show. Every dish sits on the page where search engines can read it, and customers order from their phone instead of the counter phone ringing.

02 pages

Visit phonodaclt.com

Heating and cooling

Two pages, with the service list on its own

For a trade where the job gets diagnosed before it can be quoted. The services carry an address of their own, so somebody searching for one repair lands on the page about it.

02 pages

Open this build

Plumbing

Two pages, cool ground, one deep accent

For a trade people look up in a hurry, on a phone, somewhere damp. The quote request sits in the header of both pages, and the service list is a page rather than a paragraph buried on the homepage.

02 pages

Open this build

Not the one you needed?

If none of them describes your business, say so in the form. The audit is free either way.